Revitalizing Euro-Mediterranean tourism: the big project

Tourism is a crucial industry for South and East Mediterranean Countries (SEMCs), which enjoy distinct advantages in comparison with other regions of the world. Yet tourism in these countries remains uneven and fragmented, added to which the prospect of climate change is severely threatening its development and integrity. In the face of radical global transformations in this sector – in particular the high demand for sustainable tourism – SEMCs have everything to gain by better accommodating Euro-Mediterranean tourism. Taking into account changes in the environment and climate, transformation would be based on diversifying tourism in the South and East Mediterranean, and placing greater emphasis on SEMCs’ cultural and natural assets.